With global business becoming increasingly ferocious due to unparalelled competition; surging commodity and raw material prices; protectionist import tariffs and duties and the global economic downturn, entrepreneurs are forced to be more astute about the way they conduct their business.

 

Gone are the days when one call or visit to a customer almost guaranteed a sale. Today customers are far more knowledgeable and savy in their buying decisions. The traditional sales approach will guarantee nothing but failure! Sales entrepreneurs need to be as knowledgeable as their clients who have fickle needs that cannot be ignored for one fundamental reason - CHOICE! Yes customers are spoilt for choice today and are generally less inclined to be loyal unless their desired commmodities are available when they want them, at the price they want to pay and in the condition they expect them in.

 

David F. Roberts a supremely experienced sales professional having worked in Guyana, Grenada, St Lucia, Antigua and the British Virgin Islands in the Caribbean and has been practicing his craft here in London for the past 10 years; understands full well how to build a successful business on a sound sales foundation.

 

     His BBC1 Dragon's Den experience,

     The importance of Attitude to success in business,

     The importance of Motivation to success in business

 

References available.